We Started With a Simple Question
Why does financial analysis feel so distant from real life? Back in 2018, we noticed something. Most educational programs taught formulas and theories, but students struggled when faced with actual business scenarios.
Our founder spent twelve years working in mid-tier firms across Melbourne and Darwin. He kept seeing the same pattern: bright graduates who could calculate ratios in their sleep but couldn't explain what those numbers meant for a struggling retail business.
So we built something different. Not revolutionary—just practical. We focus on understanding the story behind financial statements rather than memorizing calculation methods. Our students learn to ask better questions before reaching for spreadsheets.